Christmas Eve

Well folks, it’s Christmas Eve again, and 2010 is drawing slowly to a close. All the signs I can see suggest that it has been a good healthy trading period for most retail segments in recent weeks, which is always great news.

My advice is to enjoy Christmas, but don’t relax. This is not the time of year for a retailer to relax. Driving ahead with the marketing for 2011, pushing the sale, if you are having one, to clear stock and reduce any excesses, making room for the new stock which will generate the future profits. Learn from any and all the 2010 mistakes, and look forward with positivity. Remember, talk of tight times brings tight times, so let’s have none of that nonsense. 2011 can and will be a great year, and I wish each and every one of you the very happiest of Christmases, and a very successful new year.

Our business will be changing and moving forward; we’re here to serve the retail world, that’s what floats our boat.

Right, I’m off to make my signature sherry trifle…have a great one folks, and all the best wishes from myself and my team.

Jim CampbellAn image of santa between two reindeer.

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About Jim

Jim has been in and around retailing since 1979, with a few forays into other businesses, but as every true retailer knows, it's in the blood...the sight and sound of a queue at the till floats his boat!
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2 Responses to Christmas Eve

  1. Allan says:

    Hi Jim,

    Best wishes to you and your team for Christmas/2011. No one will be relaxing in our place…sale to run..1st quarter range to organise…two refits going on…

    David

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